Welcome to SmileSafe Kids^TM, a new partnership between your child’s school, Lifetouch and the National Center for Missing & Exploited Children.

SmileSafe Kids is provided at no cost through participating schools to help your family stay safer and respond quickly if your child is missing.

What is SmileSafe Kids?

SmileSafe Kids is designed to help you keep your child safer and respond quickly if he or she is missing.

Before explaining how we do this, it may help to know that some 2,000 kids are reported missing in the United States every day. That’s 800,000 missing kids every year. So it is understandable that child safety is a concern for many families.

Experts say the odds for a safe recovery improve significantly if a current portrait of the missing child is immediately available. This helps law enforcement take quick, coordinated and focused action – even in common cases like when a child becomes separated from parents or guardians in a public place.

Here’s how our SmileSafe Kids program helps:

1. We provide your family with two safety ID cards featuring your child’s portrait and other essential information
   

   

2. With your permission, if your child is missing, our 24/7 Rapid Response System can provide law enforcement with your child’s recent Lifetouch portrait to assist in search efforts

3. Through your school, we provide safety tips on a year-round basis

All this is provided free of charge in partnership with your child’s school and the National Center for Missing & Exploited Children and is administered with stringent safeguards to protect your family’s privacy.

Two safety ID cards are provided free of charge for each child photographed at participating schools.

As a parent or guardian, you should carry these in your wallet or purse at all times so they are available immediately if needed.

The cards accommodate key information about your child and include helpful tips and a toll-free hotline number.

SmileSafe Kids ID cards help authorities start an accurate, immediate, on-site search the moment a child is missing.

If your child is missing, you can call the National Center for Missing & Exploited Children’s (NCMEC) toll-free hotline
1-800-THE-LOST for immediate assistance.

If you do not have a current portrait of your child, you can authorize us to electronically transmit your child’s Lifetouch portrait to NCMEC through a secure connection. Our service, free of charge, is available on a 24/7 basis.

Your permission and verification are required prior to portrait release as part of the SmileSafe Kids program’s key privacy safeguards.

Lifetouch and the National Center for Missing & Exploited Children (NCMEC) are committed to protecting your family’s privacy. We’ve implemented key privacy safeguards to ensure the integrity of the SmileSafe Kids program, including:

Safety Prevention Tips

Prevention is the best form of protection. The safety prevention tips provided with the SmileSafe Kids program will help you protect your children by teaching them to be safer.

Your child’s school will send home safety tips year-round with expert advice from the National Center for Missing & Exploited Children (NCMEC), or you can read them at NCMEC’s web site.

The SmileSafe Kids program, including two safety ID cards, is provided free of charge to the families of each child photographed by Lifetouch on Fall Picture Day at participating schools.

The only requirement to participate is that your child must be present on Picture Day and be photographed to receive the complimentary safety cards.

For School Administrators

At Lifetouch we have a history of being more than a service provider to schools, we strive to be a genuine “partner in education.” SmileSafe Kids is further evidence of our commitment.

This comprehensive program:

Administratively, this program:

NCMEC is a 501(c)(3) nonprofit that works in cooperation with the U.S. Department of Justice’s Office of Juvenile Justice and Delinquency Prevention. NCMEC’s congressionally mandated CyberTipline has handled more than 270,000 leads of child sexual exploitation resulting in hundreds of arrests.

Since its establishment in 1984, NCMEC has assisted law enforcement with more than 100,000 missing child cases, resulting in the recovery of more than 85,000.

For more information about NCMEC, please visit www.missingkids.com.

Founded in 1936, Lifetouch is the trusted name for school portraiture. Through our work, we help families nationwide preserve memories for generations to come.

As an employee-owned company, we emphasize giving back to the schools and communities we serve. We constantly look for ways to add value to these relationships as a genuine partner in our children’s education.

With operations in all 50 states and with leading-edge technology and capacity to photograph millions of students annually, we are in a unique position to work with America’s schools and the National Center for Missing & Exploited Children to keep kids safer through the power of portraiture.

This combination of organizational capability and community commitment makes SmileSafe kids a logical extension of who we are, what we value and how we can make a positive, unique difference in the lives of our customers.

For the quickest response to your questions, comments or ideas, please contact your local Lifetouch office  – whether you are a parent, guardian or school administrator.

Be sure to choose “Fall Portraits” as the product you are inquiring about.

Teresa McFarland
(952) 440-6084 (office)
(952) 484-8088 (mobile)
tmcfarland@mcfarlandcahill.com

Maureen Cahill
(952) 447-8933 (office)
(612) 385-9164 (mobile)
mcahill@mcfarlandcahill.com