The SmileSafe Kids program is designed to help you keep your child safer and respond quickly if he or she is missing.

Before explaining how we do this, it may help to know that some 2,000 kids are reported missing in the United States every day. That’s 800,000 missing kids every year. So it is understandable that child safety is a concern for many families.

Experts say the odds for a safe recovery improve significantly if a current portrait of the missing child is immediately available. This helps law enforcement take quick, coordinated and focused action – even in common cases like when a child becomes separated from parents or guardians in a public place.

Here’s how our SmileSafe Kids program helps:

1.   We provide your family with two safety ID cards featuring your child’s portrait and other essential information

2.   With your permission, if your child is missing, our 24/7 Rapid Response System can provide law enforcement with your child’s recent Lifetouch portrait to assist in search efforts

3.   Through your school, we provide safety tips on a year-round basis

All this is provided free of charge in partnership with your child’s school and the National Center for Missing & Exploited Children and is administered with stringent safeguards to protect your family’s privacy.

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